Google My Business

Why should your business bother using Google My Business at all?

I want to take a moment to explain why I think it’s worthwhile for your business to set up a Google My Business page, and further, why Google+ is a platform that will deliver sustainable results for your business.

The answer to the “why” question is pretty straightforward. There are several statistics that matter here …

• 97 percent of consumers search for local businesses online

• With 65.9 percent market share, the clear majority of these local searches are done using Google, which is still the undisputed king of web search (Bing has 15.1 percent market share)

• 72 percent of consumers research companies through social channels before making purchases

• 71 percent claim reviews from family members or friends exert a “great deal” or “fair amount” of influence on their purchase decisions

Moreover, Google has clearly decided to place a lot of value on local listings in their search results. What’s more, as Google pushes into mobile, the company will feature local listings through their mobile apps for Android and iPhone, helping nearby customers discover your business.

So, if you take all of these things together, it’s easy to see that Google My Business is an incredible opportunity to get in front of your target market, right at the moment they’re looking for what you sell.

Benefits? Check.
We’d be remiss if we didn’t take a moment to list the basic business benefits of using Google+ Local. Here’s a quick list—it’s not exhaustive by any means, but it’s a good start:

Pay nothing (it’s free)
It won’t cost you a penny to list your business on Google. (That said, it will take you some time to set up your page.)

Get found on Google, increase website/store traffic
This is probably the most compelling benefit. In the digital age, Google is virtually everyone’s first stop when looking for any kind of information—including local vendors. By increasing your visibility in search, you open your business to an
enormous and constantly growing audience of people who need and want what
YOU sell.

Get found on mobile devices (!!!)
Most local businesses struggle to maintain a web presence at all, let alone a “responsive” web presence that is fully optimized for mobile devices like smartphones and tablets. The fact is, the web is becoming increasingly mobile. Morgan Stanley predicts that mobile web browsing will outpace desktop browsing within just a few years.

Businesses ignore this trend at their own peril!
By optimizing your Google My Business page, your business can effectively outsource its mobile marketing to Google, which offers consumers several mobile apps that facilitate local business discovery. These mobile apps help buyers find you!

Help your business stand out amongst the competition
Get this: according to a recent count, only 20 percent of eligible small businesses have claimed their listing on Google My Business! By claiming your listing you greatly increase your ability to stand out in your industry or niche. Why leave this low- hanging fruit for your competitors to snatch up?

Learn more about your customers
It’s no shocker: Google, a company founded and run by coders, is all about analytics. And thus, their business tools, Google My Business included, come with excellent tools for mining data and gathering market intelligence you can use to improve your offering, keep customers happy, and collect bigger profits.

Boost engagement with images and updates
In the past 10 years, the web has gotten social. Google is no exception.
They’ve made it easier for businesses to engage with their customers and build relationships. And here’s the thing: your customers expect you to be active on social networks like Google+. Think I’m just making that up? On the contrary: according to a Cone Business Study:

• 93 percent of customers expect companies to have a presence on social channels
• 85 percent expect companies to interact with them on those social channels

Pocket bigger profits than the competition
As you can see, Google My Business is a free resource that helps you get found online, drive more traffic to your website, stand out in a crowded marketplace, acquire insight into your customer base, engage with your customers using a variety of media types, increase sales with promos and special offers, and ultimately, boost your overall profitability.

Want help?
Our passion is helping businesses take advantage of marketing technology and strategies to grow, be more profitable, and make a bigger impact. If you’d like some assistance using Google My Business for your business—or a more general Internet marketing strategy—we’d love to help. Please just get in touch.

Call (856) 291–5339 today!

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